From pulp to 100% EU honey – how we give by-products a second life (part 2)
After the success of our ginger and turmeric soap, we at Paulies had another brilliant idea. And after a long development phase, it's almost here: our ginger and turmeric honey will be launched!
When we press our organic ginger and turmeric drinks, a powerful by-product remains after filtering the juice: ginger and turmeric pulp. Intensely fragrant, packed with active ingredients — simply too valuable to discard.
As a sustainable company, we continue to look for ways to truly utilize all of our ingredients. In our previous blog "From Pulp to Soap", we already talked about how we give residual pulp a new life by processing it into soap. But before that breakthrough, we tested all sorts of things: muesli, bars, snacks... it sounded good, but the result just lacked that sparkling “yes, this is it!” feeling.
Until we thought: what if we combine this powerful pulp with something that is a natural product, is nutritious, and has a wow factor?
And when we tasted the first batch, we knew it. This is it! Insanely delicious, the wow factor.
The search for real honey
We discovered that 75% of the honey in supermarkets is heavily processed, heated, or diluted with sweet syrup. This is, of course, not what you want. Because real honey — directly from the beekeeper — is packed with nutrients and flavor. Fortunately, we found a passionate beekeeper who makes 100% EU honey, pure and unprocessed.
Why honey?
Honey is not only delicious but also nutritious. It contains, among other things:
🧡 Vitamins B2, B3, and B5
🧡 Calcium, copper, iron, magnesium
🧡 Phosphorus, potassium, and zinc
In short: a natural powerhouse and the perfect match with the familiar Paulies kick of ginger and the gentle power of turmeric.
With our ginger and turmeric honey, we bring together the best of both worlds: pure honey with Paulies' trusted health boost.